The customary public relations (PR) is directed outward and is carried out interruptedly thus not able to bring you to the forefront and grasp the influencers. However inbound PR is able to synchronize the assets of PR with the inbound marketing strategy. The nucleus of the work of marketing department is writing and content development. The PR department provides the edge in both these areas.
The inbound marketing strategy is developed to create appeal, engage audience and provide them with information to help attract both the customers and the media. There are four ways to initiate the Inbound PR course and bring traffic to organization’s website.
1. Identifying Influencers
The process of identifying the influencers including journalists, bloggers, youtubers and others that have an interest in your organization / industry is the first step. Identify these and engage through the best means to interact with them.
2. Develop informative content
Development of informative content is the key for inbound PR. However it is dependent on the establishment of a research process that helps gather quality and related information. The content has to be created with the focus on attracting media personas and based on their needs.
3. Extensive Online Presence
The development of the quality content will not on its own ensure online following. Regular posting and content effectiveness along with the timing of the posting will ensure an extensive online presence and follower’s base. These steps will facilitate the customers and media to be attracted to your website and social media platforms.
4. Cultivate media leads
The development of relationship with media needs to be strengthened over time through building trust and sharing proficiency on consistent basis. Media relations are vital, however interacting with focal persons is important to keep these relations sustainable and effective.