Updated: Jul 16
The principal means to keep an organizations social media marketing active is to to post regularly. Though posting regularly at times doesn’t help engage the audience as desired. It can be very irksome even posting regularly does not help engross your audience. The following aspects need to be considered in this regard.
1. Content Variation:
The variation in content posted needs to be ensured to keep the audience engaged. Similar kind of topics and posts on uniform pattern needs to be avoided. The content needs to include visuals, animated gifs and videos for a more effective interaction. The best way to ensure all this is to draw a content marketing plan and then develop content to guarantee the diversification in terms of topics and contents.
2. Audience requirement:
Post the content that the audience wants to see and acknowledge. Placement of material that provides information or entertainment to the audience is what will help generate a loyal following. Development of audience personas can help one understand the audience better.
3. Loaded self-promotion:
The content posted needs to maintain a balance between promoting company’s news, progress and achievements and the information that can add value for the audience. Too much self-promotion of the company can discourage the audience. Other alternate means to provide information about the industry and other companies in a balanced way can help engage the audience and also help the organization transmit its message in a more subtle manner.
4. Cultivating the Following:
The organization can deliver a message to a greater audience with little effort in case of a large loyal follower’s base. It is important to help stimulate the growth of followers consistently. The best way to do that is to link the organization’s social media networks and social media channels to the main website. Moreover following related organizations, individuals and platforms on social media can also help improve the number of followers.
5. Timing and Frequency:
The mere posting on social media on frequent basis will not ensure the interaction of target audience. Analytical review of social media tools such as Facebook can help determine the timing and frequency of the content to be posted to better engage the audience. Scheduling FB posts in advance can help achieve desired results.